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| A member of the American Marketing Association |
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Methodology
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Quantitative Research
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Io Data has invested extensively in software, hardware and training so that its employees have the necessary tools to perform various types of analysis. Io Data specializes in phone & written surveying, financial analysis, database development and analysis, and conventional surveying. |
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Qualitative Research
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Io Data has invested extensively in software, hardware and training so that its employees have the necessary tools to perform various types of analysis. Io Data specializes in phone & written surveying, financial analysis, database development and analysis, and conventional surveying.
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The following is a list of potential variables used in the development and administration of Io Data Corporation's market research.
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Quantitative Variables
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Qualitative Variables
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• Awareness (Advertising, Brand, etc.)
• Customer Type Analysis
• Frequency of Use/Purchase
• Performance Ratings of Attributes
• Importance/Performance Gaps Analysis
• Likelihood to Return
• Advertising Recall
• Competitor Analysis (Products, Offerings, etc.)
• Demographics
• Strengths/Weaknesses
• Share of Service
• Head-to-head Comparisons with Competitors
• Reputation/Impression of Brand
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• Brand Association
• Personification of Brand
• S.W.O.T. Analysis (Strength, Weakness, Opportunity, Threat)
• Brand Hierarchy of Needs (Awareness, Capacity, Responsiveness, Quality, Relationship)
• Service Quality Gaps Analysis
• Value Propositions (Choices of Product & Service Options with Pricing) |
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Contact Io Data Corporation today to discuss how our market research solutions can help change the face of your company. |
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© 2006 Io Data Corporation. All rights reserved. |
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